New addition to the Dyson product line designed for the US winter
Sir James Dyson has a history of developing many prototypes and testing them before he settles on the final design. According to Diana Budds article in FastCompany Co.DESIGN (see below), the AM10 Humidifier is no exception: 643 prototypes and an investment of $60MM. It’s priced at $499.99, which raises the question, “Is this too high?”
We developed a Value Curve with Metrics to try to answer this.
Strawman Value Curve with Metrics for the AM10:
We’ve concluded the Elements of Performance (EoPs) or attributes, Family Health/Comfort, Skin Condition, Bacteria Control, Noise Level and Design are all more important than price (see the Value Curve below). Given Dyson’s brand recognition and history of success selling vacuums, fans and hand dryers in the US, we expect the introduction of the AM10 to be Dyson’s next success.
Generated by Value Innovations, Inc. using Slalom(R) – Consistency Ratio, 12.7%
What do you think about this Value Curve? We would love to hear from you.
The AM10 comes in three color combinations: white/silver, iron/blue (see below) and black/nickel. You can find out more about them on the Dyson website.
Do you have questions about how to generate Value Curves and how they can help you?
Want to find out how to use it, and how hundreds are bringing order to their Front End?
Large (e.g., Chevron, Johns Manville, Sherwin Williams, Thermo King) and medium sized companies (Aplicare, American Vanguard, Nautilus), startups (FoldedPak, Pharma Diagnostics) and not-for-profits (Compassion International) have all used Value Curves to help them manage the Front End.
Learn more about Diana Budds article “Dyson’s Bacteria Zapping Humidifier finally hits the US Market.”Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.