Asian Airlines dominate – Qantas Airways back
Melanie Lieberman of Travel and Liesure published her “Top 10” List and suggests we may be returning to the golden age of air travel. The table below provides background information on the latest “Top 10”.
For those of us who live in North America and Europe, we appear to be under served by our carriers, only Virgin Atlantic making the list and their fleet is very small (39 aircraft, including seven 787 Dreamliners).
In May, we shared a Value Curve with Metrics we developed (see below) for Emirates (#2 on this latest “Top 10” list). We went back to see what modifications we should consider making.
We felt that In flight personal space deserved further examination. Melanie used the term Cabin Comfort. The airlines continue to focus on seat design, seat placement and services delivered to the seat: Leg Room; Seat Design (Recline angle and Arch Support); Passage without disturbing your neighbor (including staggered seating like that used by ANA on their 787’s); USB charging; and Entertainment.
As we look at first class and business, the list of Elements of Performance expands to include: Beds (Fitted Mattresses and Linens) – See these Premium Class seats on Korean Air’s A380s.
We developed a Nested Value Curve for Cabin Comfort – Personal Space.
The “Top 10” are focused on delivering greater value to International Travelers in three key Areas (Elements of Performance [EoPs]): Cabin Comfort – Personal Space, In Flight Dining (menus, a la carte) and In Flight Service.
Is your preferred carrier focused on these EoPs?
Do you have questions? How can I generate Value Curves to help my project team(s)?
Want to find out how to use it, and how hundreds are bringing order to their Front End?
Large (e.g., Chevron, Johns Manville, Sherwin Williams, Thermo King) and medium sized companies (Aplicare, American Vanguard, Nautilus), startups (FoldedPak, Pharma Diagnostics) and not-for-profits (Compassion International) have all used Value Curves to help them manage the Front End.
Want to learn more about the “Top 10” Airlines?
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