Tesla is just 10y old and the first S Sedan rolled off the Fremont, California production line on June 22, 2012. To date Tesla’s primary focus has been on Technology Innovation and Business Model Innovation, and making 20 changes/updates to the S Sedan every week.
Tesla has been adding Brand and Design Innovation to their quiver. The S design refresh (to keep up with the newer models) shows the brand has hit its stride aesthetically—the vibe is now one of polished understatement and, most importantly, it’s consistent across all their vehicles.
We’ve captured pictures of the Tesla models from 2012 so you can see this polished understatement and consistency.
Here’s the original S:
Here’s the latest S:
Here are the other members of the Tesla line-up.
The Model 3:
The Model X:
For more details, go to:
http://www.coolhunting.com/design/tesla-design-languageWant to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.