Nenad Paunovic

VI Subject Matter Expert and CEO, EDGE

Nenad Paunovic is a management consultant and entrepreneur with more than a dozen years of professional experience in various Serbian and international companies and organizations.

He is the founder and CEO of EDGE, a consulting and training company from Belgrade, Serbia. It delivers unique consulting and training programs on management, marketing, PR and sales topics. Within EDGE, Mr. Paunovic consults companies on strategy, performance management, value innovation, and marketing.

EDGE is a Value Innovations’ Partner with exclusive rights in nine Eastern European countries.

His previous experiences include working as Chief Operating Officer of the first Belgrade Design Week (the largest international business event in Serbia in 2006) , Clipping Services Director and Deputy General Manager at international company Pristop, and many other business and marketing projects. Among others, in 2001 he was a coauthor of strategic branding project for leading mobile operator Mobtel, which was in use until the company was acquired by Telenor in 2006.

He attended numerous professional seminars, courses and lectures, including those personally delivered by Kevin Lane Keller, Edward de Bono, Scott Bedbury, Ichak Adizes, Martin Lindstrom, Jan Rijkenberg (BSUR), Christian Schroeder (Landor), Ralph Kaebe (Interbrand), Grajam Fink (MC & Saatchi), Nick Clark (The Partners), Karim Rashid, Luigi Colani, Ross Lovegrove, Ora Ito, Rem Koolhaas, Daniel Libeskind and others. In 2001, he received scholarship from the Cyprus Government and attended a Customer Oriented Quality Management Course in Nicosia.

Mr. Paunovic is a member of Serbian Association of Managers (SAM) and founding member of AIESEC Alumni Association of Serbia (AAAS).

Contact Information:  +381- 63-336-335,

Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.