Mark Capper

President, Kompas Strategy and VI Partner

Mark is founder and President of Kompas Strategy, a new type of innovation agency that creates breakthrough products and brands by integrating in-depth insight in a creative, design thinking process. Kompas focuses on creating strong attachment bonds with customers that lead to increased loyalty, higher price points, and word of mouth referral. Kompas has expertise in using customer insight throughout the creative process, leading to a high likelihood of success.

Mark and the Kompas team works directly with organizations, or with their design or research agencies. Kompas clients include Johnson & Johnson, PepsiCo, Kraft, Nestle,, BMW, Hyundai/Kia and Agilent Technologies. Clients range from Fortune 100 companies to startups.

Prior to Kompas Strategy, Mark was a Senior Vice President at Added Value, a global WPP agency specializing in Marketing Research, Brand Development and Innovation. In this role, Mark played a key role in managing innovation and branding programs for Coca-Cola, Harley-Davidson, Diageo, Yamaha and other brands.

Mark led user centered innovation and design strategy in several consulting firms. He was among of the first corporate ethnographers, and is accomplished in both qualitative and quantitative research. Mark learned to create future scenarios while working in Advance Marketing at Herman Miller, and has since used scenario planning for Agilent Technologies, BMW, Johnson Controls Automotive and Microsoft.

With over 20 years of experience, Mark has experience on nearly every continent, and across many industries including consumer packaged goods, automotive and transportation, technology, gaming, financial products, medical devices, pharmaceuticals and OTC pharmaceuticals.

Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.