Chad Mcallister

Founder, Product Innovation Educators and VI Partner

As a project and then product manager, I faced how challenging it is to meet and exceed customers’ expectations.

This led me to learn how to avoid costly mistakes and I earned certifications from PMI (PMP), PDMA, and AIPMM. I also did a deep dive into why requirements are misunderstood and expectations missed as I earned a PhD.

Today, with 25+ years in product development, I have had the pleasure of training many great organizations such as Thomas Reuters, Compassion International, and NIST. I also have helped professionals in numerous organizations prepare for and pass professional product innovation certifications.

My book “Turning Ideas into Marketing-Winning Products” shares frameworks for successfully developing products and my online training courses teach product professionals how to avoid mistakes and what it takes to create winning products.

I work with:

✔ CEOs, VPs of Engineering & Marketing, Executives responsible for product development, and businesses wanting to create a culture of innovation and improve product development success.

I will help your organization or group build a strong foundation that effectively embraces innovation for greater product development and management success through online courses, facilitated virtual study groups, and workshops.

✔ Anyone moving into a product development, management, or an innovation role as a team member or leader. Often I see engineers, project managers, marketers, trainers, and others become important contributors to product development teams.

I will help you to become a product innovation leader, learning the processes and best practices you need to be successful and excel in your new role. I provide online training in a collaborative environment so you can study on your schedule when it makes sense for you.

If you need to avoid mistakes and apply the best practices for developing and managing successful products, then email me at

Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.