On the Second Day of Christmas we developed a Value Web

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The Second Step of the Value Innovation Process(R) calls for defining the Value Chain or Value Web and identifying the Most Important Customer.
When we looked at Christmas, we found the 3 Questions didn’t work.
Holly_141221We determined the Most Important Customers are Children and there are at least six Key Influencers.  The best tool to use in this case is the Value web.  Let’s take a look.

The Value Web and the Most Important Customer


On the third day of Christmas we developed a Value Curve

We’ll share that with you on December 23rd.  The Value Curve clearly shows what the Key Influencers must do to deliver a “Great Christmas.”

Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.