Mark Forrest, Former COO and GM, Caterpillar Trimble Control Technologies

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The Value Innovations Process helped us to identify the specific individuals within the target customers’ organization who are our Most Important Customers (MIC’s) and to focus on developing compelling value propositions that meet their articulated and unarticulated requirements.

We implemented the Value Innovation Process (VIP) across multifunctional product development teams. The use of the VIP allowed these teams to develop a common language, and deeper, richer insights into the customers’ requirements that resulted in a tighter alignment on the customers’ needs and faster product definition.

Mark Forrest, Westminster, CO, USA


Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.