Johann Venter, VP Technology and Director R&D, American Vanguard

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Testimonial on the book Value Innovation Works.

“A must read if you want to implement a repeatable process consisting of a practical set of tools and techniques to help you discover what your most important customers really want and need!”

Testimonial on the Value Innovation Process® and enabling tools.

Implementing a Value Innovation Process is a tremendous cultural enabler. But you must be prepared to:

  • Challenge the existing paradigm
  • Chastise the Nay Sayers and
  • Celebrate the successes

On the twenty (20) projects we’ve used the Value Innovation Process, our understanding of the Value Proposition was wrong every time

Customers overwhelming response that they are tickled pink that their supplier would take the time to ask them what they thought

We uncovered at least one unanticipated opportunity on every project

Several, very high profile projects were killed.


Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.