Testimonial on the book Value Innovation Works.
“A must read if you want to implement a repeatable process consisting of a practical set of tools and techniques to help you discover what your most important customers really want and need!”
Testimonial on the Value Innovation Process® and enabling tools.
Implementing a Value Innovation Process is a tremendous cultural enabler. But you must be prepared to:
- Challenge the existing paradigm
- Chastise the Nay Sayers and
- Celebrate the successes
On the twenty (20) projects we’ve used the Value Innovation Process, our understanding of the Value Proposition was wrong every time
Customers overwhelming response that they are tickled pink that their supplier would take the time to ask them what they thought
We uncovered at least one unanticipated opportunity on every project
Several, very high profile projects were killed.More information can be found in the Workshop Brochure.