“In my career at a large energy company, I led or had key roles on over a hundred projects and during that time used many innovation methods, often within a project stage gate structure. In 2006, I led an effort to try out the Value Innovation Process on a project with internal customers and not only were opportunities to create exceptional value identified, but the contextual interviewing conversations created a strong “pull” from the internal customers to implement “their” opportunities. Following that successful project, I used the Value Innovation Process on dozens of projects, mostly with similar results. This book takes the reader on a journey illustrated with many industry examples to show how Value Innovation Works. I heartily recommend this book and innovation method for the true innovation practitioners”.
Jim Weller, San Ramon, CA, USAMore information can be found in the Workshop Brochure.