I spent six years with Pure Insight observing, measuring, and reporting on the effectiveness of front end of innovation tools and methodologies. I have whiled away many hours at conferences listening to tales of great leaps in product performance via one school of thought or another. But many times I would find myself asking ‘is that how it really happened? Or maybe are you post rationalising a happy set of coincidences’. Even more often ‘could you do it again and again?’ and ‘how can I take what you have told me and apply it in my business to be successful?’

Value Innovation is the only methodology I have looked into which delivers on all of these counts again and again and I recommend this book it to you wholeheartedly for that reason.

.Jane Hogan, Durham, England

Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.