Is your company being disrupted? What can you do?

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Attend the Feb 20-21 Workshop in Denver, CO

Relevant Headlines

“No major auto company will sell a new car with an internal combustion engine by 2030.”

Tony Seba,Clean Disruption“, June 15, 2014

“Only 27% of CTO’s surveyed believe their companies have mastered the processes and tools required for Innovation Success.”

PwC’s Global Innovation 1000 Report, 2014

“72% of “C Level” Executives surveyed say they are not out-innovating their competitors”

pWc’s Global Survey of 1,200 executives in 44 countries, 2017

“Executives agree on the importance of innovation but are often dissatisfied, and lack clarity on what the problem is and how to improve.”

McKinsey Global Innovation Survey, 2017

“Volkswagen AG plans to launch 70 battery electric vehicles over the next decade and sell 22 million of them.”

Volkswagen Annual Press Conference, March 13, 2019, Wolfsburg, Germany

The “Top 5” High Leverage Innovation companies in 2018: 1. Apple. 2. Amazon 3. Google/Alphabet 4. Microsoft 5. Tesla Motors.

Source:  pWc’s 2018 Global 1000 Innovation Leaders Report

“Will Germany’s car industry survive?”

Source: DW Documentary: – You Tube Video: Publ: 9/3/19; 1,091,159 Views

Key Contributors to “Will Germany’s car industry survive?”:

Angela Merkel, German Chancellor; Christinna Bu, Norwegian Electric Vehicle Association;  Eberhard von Kuonheim, BMW CEO (1970-1993); Prof. Stefan Britzel, Center of Automotive Management; Andreas Scheuer, German Transport Minister; Carsten Breitfeld, Former BMW exec, CEO of BYTON and CEO of Faraday Future; Ola Evestuen, Norwegian Minister of Climate and Environment; Prof Uwe Cantur, Economist; Steffen Bilger, German Transport Ministry; Prof. Andreas Kule. Transport Researcher; Michael Jost, VW Chief Strategist.

The 10 largest legacy auto manufacturers invested $70.6B in R&D in 2018. Tesla Motors invested just $1.38B (2019 results will be available in March, 2020).

Source:  pWc’s 2018 Global 1000 Innovation Leaders Report

TRANSformation & Value Innovation Workshop


Artificial Intelligence, robotics, and IoT are bringing major changes to all industries. The in-vogue term to describe this is disruption.  At Value Innovations and iTRANSFORM we prefer the term transformation to disruption..

A team of Value Innovation SMEs committed to define a set of Transformation Axes that are bringing seismic change to the global auto industry. They started by:

  1. Developing a framework.
  2. Looking at the early successes of three electric vehicles produced by Tesla Motors (Roadster, Model S and Model X)
  3. Capturing relevant information in real time using twitter and TMS software.


  1. The framework worked very well for the global auto industry case.  In addition, the team concluded this framework could be used for other industries.
  2. The end states for #TransformationAxes have already been defined, As a result, key stakeholders cannot control the outcomes.
  3. A company must fully understand the Transformations impacting its businesses before committing to the development of new innovative services and products.


Managing Disruption/Transformation:

  • Help attendees understand #TransformationsAxes & their importance.
  • Describe the framework to develop #TransformationAxes.
  • Walk through “How to develop and use the framework”. Using the global auto industry as the example, how the framework can be used for other industries
  • Show the importance of capturing relevant information in real time to support or refute a #Transformation Axis.
  • Demonstrate how to use Text Mining Solutions software (TMS)
  • How TMS can be used to capture relevant information in real time from twitter.
  • How to search (Simple and Filtered) tweets captured in TMS

Mastering Value Innovation:

  • Review the history of #Innovation.
  • The importance of Kim and Mauborgne’s Blue Ocean Strategy (BOS)
  • How Value Innovation Works takes us beyond BOS
  • Describe the 10-Step Value Innovation Process (VIP)
  • Share how the VIP is used to deliver exceptional value to the Most Important Customer
  • Demonstrate how value can be delivered through new products, services, business models, packaging, delivery methods, work process, and work flow
  • Showcase the Value Chain, Value Web, “As Is”/”To Be” Value Curves and Contextual Interviewing using selected company success stories.
  • Demonstrate a complete set of tools that enable the VIP


  • “C” level executives and Managing Directors
  • Small business owners (11-499 employees)
  • Presidents and Vice Presidents
  • Directors, Managers and Project Leaders
  • Industry, government and education leaders and decision makers in all functional areas


  • Any organization of any size
  • For profits and not for profits
  • Manufacturing or services-based organizations
  • Federal, state or local government agencies
  • Associations
  • Small Businesses



  • What a Transformation Axis is
    • Transformation Axes are independent and already in place. Therefore, the end state is defined and fixed
    • Key stakeholders (e.g., auto manufacturers, auto dealers and Tier 1 and 2 Parts Suppliers) have no control over Transformations, therefore they must manage these transformations in order to survive and thrive.
  • Framework to develop #Transformation Axes.
  • The process you can use to walk through the framework.
  • Transformation Axes define the boundaries of the forest for the industry. Shed light on the seismic changes that are occurring,and will occur.
  • How to monitor and track changes occurring in the Transformation Axes using twitter and TMS software.
  • How long it will take to develop a set of Transformation Axes for an industry – It will vary but will be at least 6 months.


  • Understand the 10-Step Value Innovation Process (VIP)
  • The origins of the VIP.
  • How to use the VIP

  • Identifying your Most Important Customer (MIC)

  • Uncovering your MIC’s unmet needs using three rounds of Contextual Interviews (12  MICs;  2 MICs/interview; 1h long; Interviews recorded)
  • Developing a Value Curve using Slalom(R) software (see below):

  • What you need to do to deliver exceptional value to your Most Important Customers
  • Your best options on “How” to deliver that value

How to register:

Contact Dick Lee:

Mobile number: +1-720-291-0758

email address:


We start at 8 am and end at 4:00pm both days.

Breakfast will be served at 7:30am and lunch at noon.


  • Define the current state of the global auto industry.
  • Developing the framework to capture the underlying conditions underlying personal transportation
  • Capturing reports and relevant information (the team has captured >2,000 relevant files)
  • Generating lists of organizations (newspapers, business publications, auto industry publications, auto mfrs, tier 1 suppliers, auto dealers, insurance companies, infrastructure, car rental companies, key government bodies (e.g., CARB,Cities, DOT, EPA, relevant unicorns,infrastructure, oil and gas companies, electrical utilities, etc.)
  • Creating lists of subjects (e.g. autonomous vehicles, battery management systems, electric motors, Lidar, Lithium-ion batteries, software development, etc.)
  • Identifying underlying trends, drivers and enablers.
  • Developing and updating ppt decks to describe the latest state of the auto industry.


The Value Innovation team met bi-weekly from September 2016, publishing the final set of #TransformationAxes in November, 2017.

Key Learnings:

  • The 6 #TransformationAxes have stood the test of time.
  • #TransformationAxes force a company to define a new Purpose and re-define their strategy.
  • A company can develop the #TransformationAxes for the industry(ies) it serves using the framework we have developed
  • We were able to define the “winners” based on what we know today and the options the “losers” have to change their fate.
  • The global auto industry is facing major challenges on many fronts,  The pace of change is increasing rapidly.
  • Several well known brands will either be acquired or forced to close their doors.


  • Required investments for a legacy auto manufacturer are in excess of $10B/y to:
    • Develop and manufacture bEVs, AVs and Connected Vehicles,
    • Install the required infrastructure,
    • Train those who will market, sell and maintain these new vehicles
  • Similar investments are required in lower cost, higher energy density, higher power density and longer life Li-ion batteries: Target cost, $100/kWh.
  • Understanding the power train (electric motors, Li-ion batteries, inverters, battery management systems)
  • The reasons why Tesla Motors and BYD are the Top 2 manufacturers of bEVs in the world today.
  • The path to L5 autonomous vehicles, the leaders today and when consumers will be able to purchase a driverless car.
  • What auto dealerships will have to do to survive and thrive.
  • Off road equipment manufacturers have been slow to develop machines powered by electric motors. Why? Is it because major cities have still not enacted legislation to ban the use of diesel-powered off-road equipment within city limits?  Many cities in Europe have ZEV laws today, e.g., Amsterdam, Barcelona, Frankfurt, Hamburg, London, Oslo, Stuttgart and more.


It is very difficult to stay on top of what is happening across the global auto industry across all 6 Transformation Axes

You can:

  • Purchase reports from Deloitte, McKinsey, BCG, Freedonia, etc. but they typically focus on one subject, e.g., driver to driverless, and they are “out of date’ in short order.
  • Read what the analysts say from the Wall Street Journal, Morgan Stanley, Bloomberg, etc. but they are looking in the rearview mirror.
  • Read the latest stories in Automotive News, Wards Auto, Car and Driver, Motor Trend but they look favorably upon those companies that advertise with them.
  • Do a Google search

Capturing relevant, information in real time:

We have found our most consistent source of information to be Twitter and TMS (Text Mining Solutions) software.  Since February, 2017, iTRANSFORMTM has accumulated >2,000 files relevant to the 6 Transformation Axes.

To effectively use twitter, you need to identify all key players in the global industry including those organizations that report on, or influence the auto industry, e.g.,

  • Auto manufacturers, Tier 1 suppliers, auto dealerships, others:
Auto Nation BMW Bosch bp Brembo
BYD Byton CATL Chevron Daimler
ExxonMobil FCA Ford Geeley GM


  • Newspapers, periodicals, universities, regulators, consumers and thought leaders:
California CARB Car and Driver City of London Der Spiegel
CleanTechnica Die Zeit Financial Times Evannex France
Frankfurt Detroit News Germany Handelsblatt Le Monde


These lists need must be reviewed and updated together with a list of hashtags.


Why twitter? On average, around 6,000 tweets are tweeted every second.

Value Innovations has learned the best source of the latest information in real time is Twitter.  No human being can process this amount of information.  AI is needed.


Text Mining Software data mines (searches for specific words or sets of words) large quantities of text in many different forms, e.g., annual reports, 10-Ks, offering memoranda, scientific publications, newspapers, and reports and articles that are available on line, twitter, etc.

Proprietary software developed by TMS, Ltd.


To effectively use TMS, we must enter twitter names and hashtags (refer to the tables above).

In the bEVCurrent example (see below), TMS text mined 68 tweets/min.

  • This number is reduced by capturing only those tweets that have at least one name (e.g., @GM, or. @FT, or @SAE, or @NHTSA) and one hashtag (e.g., #electricvehicle, or #ICE, or #autonomousvehicle, or #regulation).  We are following 240 organizations and 90 hashtags
  • These collated/processed tweets are captured in a searchable database
  • TMS software can be configured to display the information on each captured tweet that’s relevant, e.g., Group or individual who posted the tweet and the number of people following them, Tweet heading, Date/Time of Tweet, URL(s) to attached files, etc.) – see screen capture below.

This database can be searched using multiple filters to answer specific questions.


During the workshop we will be able to do a live, 60 min. demonstration with Steve Brewer, the founder of Text Mining Solutions.  Using, we will be able to converse with Steve and see his computer screen.


Using the global auto industry as an example, we will:

  1. Share the 8 questions that are the backbone of the frame work.
  2. Populate the framework tables with entries for global auto industry.
  3. Highlight key differences, e.g.,
  • Technology: Will there be winners and losers? Why? (e.g., in auto example, the transformation from the ICE to the EV).
  • Marketing (e.g., in the auto example, moving from traditional print media and marketing on line to the use of social media. Tesla Motors spends $0 on advertising)
  • Sales (e.g., in the auto example, moving from independent auto dealerships to company owned showrooms and the ability to specify a vehicle and order it on line)
  • Pricing and Incentives. (e.g., Tesla Motors has price lists on its website and there are no discounts. There’s no haggling!)
  • Manufacturing
  • Service and Support, etc.
  • What trends do we see occurring? Will they result in new end states? (e.g., in the auto example, concerns about air quality and human health are raising concerns about vehicles powered by fossil fuels).
  • What are the enablers?
  • Will legislation and regulations play a role? Will they drive new end states? (in the auto example, Norway has enacted legislation banning the sale of new cars powered by an ICE starting in 2025. bEVs in Norway today are already 55% of new cars sales (CA is 10%, the US is about 2%)
  • Marketing (e.g., in the auto example, moving from traditional print media and marketing on line to the use of social media. Tesla Motors spends $0 on advertising)
  • Sales (e.g., in the auto example, moving from independent auto dealerships to company owned showrooms and the ability to specify a vehicle and order it on line)
  • Pricing and Incentives. (e.g., Tesla Motors has price lists on its website and there are no discounts. There’s no haggling!)


Attendees learn how to follow the VIP and use the Vi tools in a series of five breakout sessions – teams are challenged to transform a commodity to a breakthrough.

  • Introduction, Success Stories & The Most Innovative Companies
  • Define the Project
  • In addition, identify the Most Important Customer in the Value Chain
  • Introducing Aplicare – Who is their MIC?
  • Value Curves with Metrics and Value Curve examples
  • Aplicare – Develop Value Curves for the purchasing agent and healthcare professional (HCP) – Breakout
  • Slalom® Software to generate Value Curves
  • Above all Contextually Interview of 6 pairs of Most Important Customer
  • Aplicare – Develop “To Be” Value Curve for the HCP – Breakout
  • Aplicare – How can we deliver the What? – Breakout

Each attendee will receive a copy of the book Value Innovation Works

Workshop Leader and Facilitator:

Dick Lee

Workshop price, date and location:

Dates:  February 20-21, 2020

Registration Fee:  $2,495 for the first person; $1,995 for additional reps from the same company (includes lunches and breakfasts).  We will invoice you through PayPal.

Have questions? Contact Dick Lee at +1-720-291-0758 (

The Workshop will be held at the aLoft Hotel (a Marriott Property), 15 minutes away from Denver’s International Airport. There’s free internet access throughout the hotel. The Aloft has a free shuttle service to, and from, the airport. You do not need to call, the shuttle is on a 30 minute schedule. Pick up the Shuttle on the baggage claim level (5) from Aisle 3.

If you are a Marriott Bonvoy member, you room rate will be $100+/- per night. The Aloft is located at 16470 E 40th Circle, Aurora, CO 80011. Phone: +1-303-371-9500


“Recently, I had the opportunity to attend Value Innovations’ “Mastering Value Innovation” workshop. This well-crafted event was among the best 2 days of professional education I’ve experienced in years. Dick Lee’s mastery of the subject matter, excellent case studies and practical approach for product and service innovation equipped me to immediately apply the Vi methodology.

Global Marketing Manager, Fortune 20 Company

“The best workshop I’ve ever attended.”

CEO, American Vanguard and Sr. Director, Advanced Technology, Flextronics.

“I have had the opportunity to work with Value Innovations on multiple occasions and have found their approach to be the most industry relevant and practical of all the various innovation schools of thought that I have been exposed to. As a strategist with a deep technology background I have had the opportunity to explore a number of different approaches and products in the innovation arena and none have the level of maturity and applicability that I have seen in the VI work.”

Technology Strategy Director, Pearson

“Dynamic presenter! GREAT case studies and stories. Group activities to reinforce learning”

Global Product Line Manager, Planview

“We brought in Value Innovations Inc. to develop the materials for, and lead, three 2-Day Mastering Value Innovation Workshops with the leaders of Ingersoll Rand’s five business sectors: Two in Davidson, NC and one in Prague, Czech Republic. The goal was to increase the awareness of I-R’s leadership team in Value Innovation methodology and tools.”

Innovation Project Manager, Ingersoll-Rand

“Overall topic very interesting and useful. Good pace and content”

VP, Supply Chain Engineering and Innovation, Deutsche Post DHL IT Services GmbH

History and Track Record

Since 2005, Value Innovations has delivered >100 Workshops in 14 countries on 4 continents.

Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.