Fortune’s 2015 “Top 10 World’s Most Admired Companies”

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Apple_2Fortune’s 9 Keys used to establish Reputation:

1.  Innovation

2.  People Management

3.  Use of Corporate Assets

4.  Social Responsibility

5.  Management Quality

6.  Financial Soundness

7.  Long Term Investment

8.  Quality of products/services

9.  Global Competitiveness

Fortune’s “Top 10” in 2015:

1.  Apple

2.  Google

3.  Berkshire Hathaway

4.  Amazon

5.  Starbucks

6.  Walt Disney

7.  Southwest Airlines

8.  American Express

9.  GE

10.  Coca Cola

What do you think?:

Are there companies you would add?  e. g., Tesla Motors, Gilead, Reckitt Benckiser, Unilever, Virgin Group, Costco, Whole Foods, Samsung?

Who would you take off to make room?  We’d love to hear from you.

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