Facebook video views grew 50% from May to July, 2014, averaging 1 billion views/day in June. This is still far behind YouTube who claimed 4 billion views/day in 2012. They haven’t reported a daily number since. But Facebook has some distinct advantages according to Chris Gayomali, “Facebook videos hit 1 billion daily views,” FastCompany, September 8, 2014: http://bit.ly/1uGb7f8 On Facebook, videos automatically start playing with no audio. Marketers and advertizers are excited because this feature seems to snag eyeballs and 65% of these views were on a mobile device. Does this mean that Facebook is delivering greater value to its users than YouTube and Vimeo. Who is the Value Innovator in the video space?
Come learn more about Value Innovation at our Oct 23–24 Mastering Value Innovation Workshop: http://bit.ly/1l2pQgk We’ll walk you through the 10-Step Value Innovation Process® and demonstrate many enabling tools, including Value Chains and Value Curves with Metrics. You’ll learn from many insightful case studies, including Caterpillar Trimble Control Technologies, Chevron, Compassion International, Hussmann, Nautilus, Novamin/gsk, P&G, RE/MAX International, Samsung, Tata’s Nano, Tesla Motors, Thermo King and Virgin Group.
Can’t attend a Workshop? Then try our eLearning Course: “Introducing the Value Innovation Process®,” 5 videos, total recording time, 47 minutes. This 50% off coupon expires Sept. 12: http://bit.ly/1ufc9AyWant to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.