Eric Wintemute, Chairman and CEO, American Vanguard

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In this competitive market, every business would love to participate in a Blue Ocean. Value Innovation provides a comprehensive 10 step process that allows you to identify, develop, implement, and sustain a Blue Ocean opportunity. I participated in the first of several 2-Day Mastering Value Innovation Workshops held at our company and came away having experienced the best training session in my 35 year career. With a third of our 350 employees being trained by Dick (Richard K. Lee) so far, we are committed to Value Innovation as an important mechanism to drive our growth. This training across all departments has helped us to build cross functional teams that now have the tools and discipline required to enable American Vanguard to succeed.

Eric Wintemute, Newport Beach, CA, USA


Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.