Emirates Airline: A Value Innovation Company and one of the world’s leading airlines!

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Emirates Sweeps Four Titles at the Business Traveller Awards

Emirates_Nes_1505019Monday, May 4, 2015 — DUBAI, U.A.E.  Emirates’ innovation, investments in product, and customer service were recognised last night with an array of accolades at the ‎Business Traveller Middle East 2015 Awards.

At the ceremony attended by over 350 industry executives, Emirates was crowned:

  1. “Best Airline Worldwide”
  2. “Airline with the Best First Class”
  3. “Airline with the Best Economy Class”
  4. “Airline with the Best Cabin Staff”.

Emirates’ fleet of aircraft has now grown to 233 flying to 144 destinations, including the world’s largest Boeing 777 and Airbus A380 fleet. At Value innovations we believe Emirates Airline has more wide bodies than any other airline in the world.

Here are two beautiful shots of an Emirates Airbus A380:


and a Boeing 777…


Here’s why:  Emirates Airline Value Curves for their Most Important Customer, the International Traveller.

Here’s our view of what Emirates Airline is delivering.  No, we have not worked with them. Closest Competitors have some catching up to do.  Look at the red curve.

The green curve (“As Is”) shows the value being delivered by Emirates Airline today.  The blue curve (“To Be”) shows that there are Attributes (Elements of Performance) where Emirates can deliver greater value.


In a future post we will share the Value Curve for an airport for their most Important Customer, the International Traveller.

Airlines can, and must, play a role in influencing the design and operations of an airport.  The seventh Attribute (Element of Performance) in the Value Curve above is “Walk from check-in to jetway”.  We recall the average walk for the international traveller is 2.2km.  If this is the case, that’s absurd.  Changi Airport in Singapore has been a repeat winner of the title “Best Airport in the World.”  The International Traveller has to walk through a shopping mall to get to their flight.

With the UAE’s focus on becoming the “Most Innovative Nation in the World by 2021”, we are confident that Emirates Airline will deliver even greater value in the future.

Sad news, Maurice Flanagan, who helped build Emirates Airline, dies at 86

Rory Jones, Wall Street Journal, May 7, 2015, 6:16 EDT

Roru Jones, shared, “Maurice Flanagan, who helped build Emirates Airline from a desert start-up to the world’s biggest international carrier, died Thursday. He was 86.

Mr. Flanagan navigated the carrier for more than a quarter century—through regional wars and global recessions—to turn Emirates into a premier airline and its home of Dubai into a global commercial hub.

Arriving in the city state in 1978 to run Dubai’s airport operator Dnata, Mr. Flanagan began operating an airline at the request of current ruler Sheikh Mohammed bin Rashid Al Maktoum. He had $10 million in government funding in his pocket and two leased aircraft from Pakistan International Airlines.

On setting up Emirates in 1985, Sheikh Mohammed said the airline had to “be good, look good, and make money.” In his time at Emirates’ helm, Mr. Flanagan accomplished all three.

Retiring as Executive Vice Chairman in 2013, Mr. Flanagan left an airline flying 39 million annual passengers to more than 130 destinations and with revenues of $15 billion. He had held the roles of Managing Director, President and Vice Chairman during his time at Emirates”.

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