Repair and Protect Toothpaste – Winning the Zeroth Moment of Truth [ZMOT]
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Repair and Protect has taken the toothpaste world by storm. Let’s explore how gsk has made this the “World’s best selling toothpaste.” Background on gsk: gsk is a global pharmaceutical … Read More

Value Innovation Process® Success Stories – eLearning Course
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This eLearning course has 8 sections, 6 Success Stories (Aplicare, Chevron, Compassion International’s Water of Life, FoldedPak ExpandOS,  gsk/Novamin toothpaste, Nautilus) and a total recording time of 72 minutes.

Nautilus – A Value Innovation Success Story
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In March 2012, the Nautilus Directors of Product Development and Product Management attended a Mastering Value Innovation Workshop in Denver, CO.  Two months later the Director of Product Development attended … Read More

Mastering Value Innovation Best Practices Group (MVI BPG)
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The MVI BPG was formed in August, 2009.  The group meets the second Wednesday of every month at 10:00am EDT/EST to share “best practices”, identify challenges and discuss how to … Read More

A short video: AMVAC used Value Innovation to improve Crop Chemigation
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You’ll want to watch this video! Eric Wintermute (Chairman and CEO), Johann Venter  (VP Technology), Jim Lehman (VP Sales) and other AmVacers share how Value innovation helped them develop a … Read More