Arrow Electronics, a B2B, Value Added Distributor of electronic products headquartered in the greater Denver area in CO produced 12 videos in 1Q, 2014 to fill advertizing spots during TV coverage of major sporting events (e.g., The Final Four, PGA golf events, etc.).

Although Arrow is the largest publicly traded company in Colorado (annual net sales, $20B), the man on the street has no idea who they are or what they do, so this move to capture their attention was a very bold move.

These commercials are the best we have ever seen on innovation and well worth the one minute it will take you to view them.  The only downside, the commercials confuse invention with innovation but that is far outweighed by a highly captivating message.  Take a look.

https://www.youtube.com/watch?v=Rb9txzx9Ntg

Like what you see?  We encourage you to share it with key members of your network and groups that you are a member of on LinkedIn.  Just go to the bottom of the page and click on the “in” button on the left side.  You’ll find it’s very simple to do.  Want to Tweet it?  Go for it!

Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.