Fortune’s 9 Keys used to establish Reputation:
1. Innovation
2. People Management
3. Use of Corporate Assets
4. Social Responsibility
5. Management Quality
6. Financial Soundness
7. Long Term Investment
8. Quality of products/services
9. Global Competitiveness
Fortune’s “Top 10” in 2015:
1. Apple
2. Google
3. Berkshire Hathaway
4. Amazon
5. Starbucks
6. Walt Disney
7. Southwest Airlines
8. American Express
9. GE
10. Coca Cola
What do you think?:
Are there companies you would add? e. g., Tesla Motors, Gilead, Reckitt Benckiser, Unilever, Virgin Group, Costco, Whole Foods, Samsung?
Who would you take off to make room? We’d love to hear from you.
Do you have questions about Value Innovation or want to learn more?
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Want to up your innovation game? Want to up your organization’s innovation game? Attending one of our Mastering Value Innovation Workshops is a great place to start. In 2016 we are going to change our approach. We will work with you to develop your own custom workshop that addresses your problems and you define the length and location. More information can be found in the Workshop Brochure.